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Marketing & Podcasting 101

Marketing & Podcasting 101

Marketing & Podcasting 101

From Traditional to Modern - Create the Best Marketing Strategy with Podcasting! By Alicia A. Elatassi and Arlo Camaldana

From radio to podcasts, our audio media has substantially changed in the past 20 years. The radio, which was once heard at some point in the day, and had to be caught live without a chance for replay, is now antiquated. The podcast, in comparison, can be heard at any point during daytime or nighttime, plus, it can be replayed to the audience’s delight! Needless to point out the differences in broadcasting devices: traditional radio...


One Father’s Message of Acceptance and what he wants to tell other Fathers

One Father’s Message of Acceptance and what he wants to tell other Fathers

by Alicia Elatassi

In this episode, my friend Leonardo Velasquez discusses Immigrant Fathers and how their experiences impact their own children and how his work in puppeteering has helped the children that he teaches learn Spanish. As he is an immigrant from Venezuela, he speaks about his experiences with his daughter, Camila, and how their immigration has impacted their lives. He took multiple sacrifices, but they paid off.

He is a spanish teacher who doubles as a puppeteer, who makes classes fun using these puppets. He really...


Women Leaders Unite! Stephanie Tsuru and Alicia in the She House!

Women Leaders Unite! Stephanie Tsuru and Alicia  in the She House!

By Alicia Elatassi

In this episode, Stephanie and I speak about motivation and how it affects women. How important such minute things can be to a woman’s self esteem, and how we can continue to teach others to thrive and motivate as well as do it ourselves.

Stephanie is the co-founder of an office place called SheSpace, where women can work together in collaborative spaces and help each other out. She spoke about her passion for mentoring young girls and how crucial it is to always put...


Mujeres in Entrepreneurship!: Victoria Garcia - Victoria Garcia Studios

Mujeres in Entrepreneurship!: Victoria Garcia - Victoria Garcia Studios

Nothing like having a great photographer for a friend! 

In this episode, my personal brand photographer and friend Victoria Garcia and I talk about one of my favorite subjects, photography. We discuss her journey into her profession, how she differs from other photographers, and gives a few inside tips on what makes a photographer “worth it”. We speak on many more things that come into play when you’re getting photographed, such as confidence and loving yourself. Key features in beautiful photos! 


Victoria gives some advice on becoming an entrepreneur as a woman...


Vibin’ with La Mera Mera-DJ Gracie Chavez

Vibin’ with La Mera Mera-DJ Gracie Chavez

Sharing my love for music and cool vibes! 

In this episode of Vibes by Alicia, we had a special guest. DJ Gracie Chavez (better known as La Mera Mera).  We had a joyful talk about our connections with music, her history of working with music, and the things that came along with it. She spoke about working in a male dominated industry and we connected on some of our old favorites. It's always a good time to hear from women who are trying to do it all in the music industry,...